Having worked around the world in marketing, research & advertising, shaped into what I am: a creative brand strategist with strong business sense.
Hire me for brand strategy & identity, brainstorms, coaching, marketing strategy, brand activation.
It’s about creating new spaces and providing reasons and inspiration for collaboration, research, businesses, and projects.
Bringing ideas into action, attracting consumers and inviting co-creators, collaborators, and stakeholders to participate in a journey of transformational branding impact.
Taking the time at the start to define the deeper, more fundamental problem that needs to be solved, create more focus, happier people, better ideas, less errors and more future time.
Don’t settle for mediocre. A challenging creative brief, inspiring insights and a clear playing field are the forces behind a deeper driving idea for executions that pave the road to success.
The real works starts when it seems done. Finding the right people, making sure it’s happening the way it’s supposed to, reaching the right eyes at the right time with the biggest impact.
Change is the only constant in life, and one of the most difficult challenges people have to overcome. I strive to work together, creating harmony, creating something that is greater than the sum of the parts.
Developing and executing a positioning in Japan using the synergy between old and new traditions and crafts.
Several campaigns and activations in Belgium
Created the ‘Friends from Sweden’ campaign and activation using the catalogue as the hero, including an ABBA cover band.
For The Netherlands creating the ‘Space to be’ campaign
Working for several brands across Europe as an insight planner.
For USA, changing the message of an commercial from rational to emotional: Better smile, better life.
Creation of the new Fortis campaign when BNP Paribas bought them, facilitating the this merger.
Worked as a marketeer for Camel cigarettes and created the line: One life, live it for Camel Trophy
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