Having worked around the world in marketing, research & advertising, experiencing great cultures, shaped into what I am: a Creator of Stories and Strategies with strong business sense.
Hire me for brand strategy & identity, story creation, storytelling, brainstorms, creativity sessions coaching and brand activation.
Strong brands are all about stories.
Look at Nike, Starbucks, Apple, Red Bull, Albert Heijn, Heineken, and the list goes on, including some of your start-ups and local SMEs. All brands that found the stories behind the functionality of the product. In fact life is about stories. Think how powerful they are. Some stories have been around for thousands of years…
Today, in a digital, social media driven world, we need stories again; as people, companies and brands. To be different, stand out, feel good, create awareness, to engage and to build a bond (with all stakeholders).
Find the story
Taking the time at the start to define the deeper, more fundamental problem that needs to be solved, the story beyond the story. Surpassing the (story of) competitors, differentiating and a source of inspiration.
Create the story
Don’t settle for mediocre. A challenging creative brief, inspiring insights and a clear playing field are the forces behind a deeper driving idea for executions that pave the road to success and the greatest stories.
Tell the story
The real works starts when it seems done. Finding the right people, making sure it’s happening the way it’s supposed to: Telling the story, reaching the right eyes (brains) at the right time with the most engaging impact.
Blogs
- All Posts
- Blogs
Change
is growth,
is nurture
Change is the only constant in life, and one of the most difficult challenges people have to overcome. I strive to work together, creating harmony, creating something that is greater than the sum of the parts.
How can
I help create a
the story?
Choose what resonates:
Or give me a call or send a Whatsapp message: +31 618987510
Brands
Developing and executing a positioning in Japan using the synergy between old and new traditions and crafts.
Several campaigns and activations in Belgium
Created the ‘Friends from Sweden’ campaign and activation using the catalogue as the hero, including an ABBA cover band.
For The Netherlands creating the ‘Space to be’ campaign
Working for several brands across Europe as an insight planner.
For USA, changing the message of an commercial from rational to emotional: Better smile, better life.
Creation of the new Fortis campaign when BNP Paribas bought them, facilitating the this merger.
Worked as a marketeer for Camel cigarettes and created the line: One life, live it for Camel Trophy
