It started with the request of creating a new website for ARHT replacing the
old one, a company that does holographic projections around the world, and
resulted in a complete make-over of the brand, logo, positioning and
Our credo was “Resist the usual” When the competition was still explaining
the technology, ARHT went beyond the technology, showing the advantages.
Also we ‘redefined’ the competion. Not just companies offering Holographic
Technology, but also airlines and travel companies and by doing so, we
highlighted the service and the ‘make it easy’ aspect of ARHT, using ‘Space
Time Travel Company’ as the driving idea and introducing Holo Sapiens.
The result is a free and dynamic design (space, airtliners) and challenging
communication focussed on the advantages of using holographic projections.
Besides creating impact as a presenter using this technology, it saves time
and the planet. Biggest advantage? Be home for dinner.
Be there as a hologram
Check out ARHT.tech