Why bullet points kill and stories live forever (a short story)

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In the world of PowerPoints (and Keynotes), there’s a timeless battle between the practicality of bullet points and the profound impact of storytelling. You see, bullet points appeal to the logical left brain, offering a structured but sterile way to convey information, but also boring and quickly forgotten.

Yet, it is storytelling that truly captures the essence of human connection, engaging the emotional right brain with its authenticity and empathy. Important to realize, it’s not just about what we say, but how we make others feel.

Storytelling transcends mere data points, creating a lasting impression that resonates with our deepest desires and aspirations. By tapping into the power of narrative, we can inspire action, foster trust, and create engagement.

While bullet points may appeal to the left brain’s logical sensibilities, it is the right brain—the seat of creativity, emotion, and imagination—that truly holds the key to lasting impact and remembrance. That’s the power of storytelling, and it’s what sets great presenters apart.

Tip: To avoid a cold turkey, create a structure in ‘bullet points’ and transform that structure into a story. Use images and put in only words the audience needs to remember, oh and practice in front of a mirror 😉


Gerard Hoff

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