The balls of Thomas Edison as source of creativity Image by StockSnap from Pixabay Thomas Edison invented the light bulb, but also together with William Kennedy Dickson in 1888, he created the first movie projector, the kinetoscope, and one of the first electric chairs with his employee Nikola Tesla (yes that one!) and much more. Pretty impressive. So what was his source of creativity? The power nap. The story goes that Edison took (at least) one nap a day while holding a ball in each hand. Below the ball was a metal pan underneath. His reasoning was that if he fell asleep, the balls would slip from his grasp and hit the pan with a loud noise, causing him to wake up abruptly and could write down his elusive, creative thoughts he could otherwise not grasp. I instantly recognized the method and wondered if research had been done to verify. Indeed there was: the Massachusetts Institute of Technology. They have found that during the ‘half-lucid state’, just as we fall asleep, there is a phase known as N1 – or sleep stage 1 – with non-rapid eye movement (not-REM) and that is exactly the moment of great creativity and insight. Edison wasn’t the only one using power naps. Famous power nappers are Winston Churchill, Albert Einstein, Aristotle Leonardo da Vinci and Salvador Dali to name a few. They also used it to boost creativity and insights. It a great way to start the rest of your day. Fresh and clear. The recipe: One cup of coffee and set the timer for 20 minutes. Happy Powernapping! Sources: New Scientist The Guardian on power nappers Image inspired by Salvador Dali
The power of storytelling, coffee (!) and 4 ingredients to be(come) a story creator.
The power of storytelling and 4 ingredients to be(come) a story creator. Image by StockSnap from Pixabay The story of coffee Long time a go, around 850 BC an Arab goatheader named Kaldi noticed how his goats acted strangely. When he looked what caused it, he saw they were eating certain berries. Intrigued by it, he tried them himself and was excited by the effect it had on him It didn’t take the Arabs long to figure out how to dry and boil the berries in what they called “qahwa a shortening of qahwa al-bun ‘wine of the bean’.” After that the Turkish used this brew as well and with them it travelled to the French who give the brew the name “cafe” and from there it was picked up by the Dutch who named it koffie and were responsible for making it enter the English language as “coffee”. From now on chances are, you’ll remember this story when you drink coffee and probably tell it is well. Stories made humanity Storytelling is as old as human civilization itself. It likely began with early humans sharing their experiences, knowledge, and wisdom through oral traditions, passing down stories from generation to generation. These stories served various purposes, such as educating others about survival skills, explaining natural phenomena, preserving cultural heritage, and entertaining communities. Our addicted to stories Why are we humans so addicted to stories? And how come they are so powerful. Think of the Bible or Koran, or the stories of Buddha. Or Harry Potter, Lord of the rings. These aren’t just stories, these are ‘religions’ (religions meant ‘that what binds’ from the Latin religio(n-)). So what is it? Well, let me highlight some reasons, first of all: We grew up with stories One of the reasons we like stories is we grew up with the. When we were children, lots of stories have been told to us. And boy did we like to listen to them! And as it is part of our childhood, it is also programmed deeply in our brain and we probably get an instant good feeling when we hear somebody tell a story. Good stories create images Storytelling is very graphical and that sticks; good storytelling creates images in our minds when we listen to them. That way you don’t have to process the words, you just look at the images as the story continues. That’s the power of paintings as well, they tell a story without words, so we can absorb it, without thinking. Reverse engineering of a story Actually, doing the reverse, is telling a story. Think of an image or scene and describe what you see. That’s a good way to tell stories, and it is amazing how the show in your brain works: If someone tells us about how delicious certain foods were and our sensory cortex lights up. If it’s about motion, our motor cortex gets active. Scientists found that the brain sees no difference between thinking about it or actually experiencing it. The same parts of the brain light up! Just imagine what a story can do. Stories invest in the listener Telling stories also means putting effort into it as a proof you want to make the other understand (it’s investing in the listener). That is the most pure form of engagement. The true meaning of engagement is occupy, attract, or involve (someone’s interest or attention) or engage someone in (cause someone to become involved in a conversation or discussion). But there’s more, whenever we hear a story, we look for relations to one of our existing experiences. That way we can much quicker understand a story. At the same time the brain of the teller and the listener synchronize, becoming a bit as one… The power of metaphors That’s why metaphors work so well with us. While we are busy searching for a similar experience in our brains, we activate a part called insula, which helps us relate to that same experience of pain, joy, disgust or else. Besides, it makes it easier to understand, no effort’s necessary, no decoding. Telling stories, instead of giving solutions, works so well because of this. The relating to stories and the synchronization of brains, makes that telling the context of an idea as a story makes that the listener is creating the idea himself as part of her of his own experience (leave your ego at home and don’t try to claim the idea). Three steps in creating a story Now I hear some people say: “I am not good at it, I cannot tell stories” but don’t worry, Yes you can. Anyone can. Try to imagine the idea, the point, the scene, the thing you want to make as a destination. Go back to where you are/stand and tell the story as the road to that destination. OK, 3 bullet points, but told as a story. A good way to become a storyteller is by: Image by Tumisu from Pixabay Inspiration for stories (and creativity): First: Be curiosity. Ask questions, learn, read and listen more, watch documentaries, series and movies, listen to the lyrics of music, open your eyes and look around (you get the idea). Second: Experience stories, listen to them, be open for new and weird ones Third: Think in images and feelings Fourth: Learn to tell a good story and that’s by doing, observing the listener. Hear with your third eye, see with your third eye en feel with all your senses. You know when it resonates. And remember: “Don’t be the traveler but focus on your listener being a passenger”.
Why bullets kill and stories live forever
Why bullet points kill and stories live forever (a short story) Image unidentified In the world of PowerPoints (and Keynotes), there’s a timeless battle between the practicality of bullet points and the profound impact of storytelling. You see, bullet points appeal to the logical left brain, offering a structured but sterile way to convey information, but also boring and quickly forgotten. Yet, it is storytelling that truly captures the essence of human connection, engaging the emotional right brain with its authenticity and empathy. Important to realize, it’s not just about what we say, but how we make others feel. Storytelling transcends mere data points, creating a lasting impression that resonates with our deepest desires and aspirations. By tapping into the power of narrative, we can inspire action, foster trust, and create engagement. While bullet points may appeal to the left brain’s logical sensibilities, it is the right brain—the seat of creativity, emotion, and imagination—that truly holds the key to lasting impact and remembrance. That’s the power of storytelling, and it’s what sets great presenters apart. Tip: To avoid a cold turkey, create a structure in ‘bullet points’ and transform that structure into a story. Use images and put in only words the audience needs to remember, oh and practice in front of a mirror 😉 #nostorynoglory
Surfing the waves of change as the base for profit
Riding the Tidal Wave of Change: Strategies for SME Profitability Image from Deviant.com Change is inevitable. Whether we like it or not, the world around us is constantly evolving and transforming. The forces of economic, social, technological and environmental change are changing our markets, our customers, our competitors and our opportunities. But change is also a challenge. It requires us to step out of our comfort zone, learn new skills, adopt a new mindset and embrace new opportunities. It also exposes us to uncertainty, risk and resistance. Many of us prefer to hold on to what we know, what we do and what we have. However, change is essential, because it is the only constant there is. In fact, it is the key to survival and success in today’s dynamic and competitive environment. It is also the source of innovation and growth. It is a catalyst for improvement and excellence. It is the opportunity to create value and impact Image by Christopher White from Pixabay In this blog, I want to explore the importance of change for businesses, especially SMEs, because the more I thought about it, the more I realized that it has many interesting aspects. I will discuss why companies need to change, how they can change and the benefits/benefits. I will also share some tips and best practices on how to manage change effectively and efficiently, and that starts with being brave. I hope this blog will inspire you to embrace change as an opportunity and not a threat, that it will help you transform your company, your team and yourself for the better, and that it will ultimately give you a sense of purpose and meaning in your work. Welcome to the blog of change. Let’s begin. Why change matters for SMEs The Greek philosopher Heraclitus noted that the natural world was in constant state of moving (flux). These days, it feels like movement is accelerating and that companies need to even faster than ever to survive and thrive in a dynamic and competitive environment. So why does it matter?Why should we embrace change?How can we benefit from it? Here are some thoughts: Essential just to survive Companies that fail to adapt risk falling behind in an increasingly competitive and dynamic marketplace. By embracing change, SMEs can position themselves smart(er); not just to survive, but to thrive in changing circumstances. Future-proofing, creating resilience Companies that can adapt are more resilient in the face of uncertainties. By creating a culture that proactively responds to challenges and opportunities, SMEs can future-proof their operations, become more flexible and adaptable to change (mindset) and ensure long-term sustainability. Attract and retain (scarce) talent In an era when qualified talent is in high demand, companies that demonstrate a commitment to innovation, “purposful” and meaningful work are more likely to attract and retain top talent. Employees are increasingly looking for workplaces that align with their values and provide opportunities for growth and fulfillment. This is increasingly true for all generations. Meeting the customer’s enduring expectations Consumer preferences are evolving, with an increasing emphasis on sustainability, ethical practices and purposeful brands. SMEs that can align their offerings with these expectations will gain a competitive advantage and build stronger relationships with their customer base. Addressing societal challenges SMEs have the opportunity to make a positive contribution to society by addressing pressing issues such as environmental sustainability, social inequality and access to education (!) and healthcare (3.0). By integrating targeted initiatives into their business models, small and medium-sized companies can make a meaningful impact, improve their brand reputation and become more attractive to suppliers, investors and customers. Increasing competition and disruption Companies must deal with the increasing intensity and diversity of (international) competition in their markets. They must also be prepared for disruption by new entrants, replacements or new breakthrough technologies. Competition and disruption can challenge companies’ existing market positions, value propositions and competitive advantages. Ways to handle change more flexibly For starters, “It’s not the strongest of species who survive, but the ones most adaptable to change,” according to good old Darwin. Willingness to change is therefore critical. Depending on goals, abilities and context, there are many and creative ways to change. Read and see what fits: Embrace innovation Stay ahead by investing in innovative technologies, processes and business models that enable flexibility and efficiency. Cultivate a culture of purpose Provide a clear purpose that goes beyond profit and resonates with employees, customers and other stakeholders. A strong sense of purpose can inspire and motivate teams, foster innovation and attract like-minded partners and customers. Encourage continuous learning Encourage a culture of lifelong learning and skill development among employees. Provide opportunities for training, mentoring and professional growth to adapt to changing industry trends and technological advances. Create strategic partnerships Collaborate with industry peers, startups, academia and other innovators or stakeholders to leverage complementary strengths, access new markets, new ideas, different perspectives and drive innovation. Get together for coffee. Prioritize sustainability A heads-up of course would you say, but especially make it more than greenwashing. Integrate sustainability into core business operations by minimizing environmental impact, promoting social responsibility and ensuring ethical sourcing and production processes. Present and future generations expect no different. Think Different It’s from Apple, of course, but hasn’t lost relevance since. It is a way of looking, thinking and acting; it is a mindset. In a world where many people and companies tend to do what they were already doing, making a relevant difference is an interesting “short cut. Another way to think, or look at it, is “Resist the Usual” from Raymond Rubicam, one of the founders of Y&R. The power of Purpose and Meaning Ultimately, “Purpose” is critical for SMEs because it serves as a guiding principle that informs decision-making, motivates stakeholders and generates meaningful impact (“Purpose” and “Meaning” need to go hand in hand, especially since “Purpose” has been used far too loosely and lightly lately). Image by bfairbridge from Pixabay By adding “Meaning,” “Purpose” regains the meaning it has/had. By aligning
Master the Art of Business
Master the Art of Business: Transform Logic into Emotion Image from some Ai In the world of business, the significance of emotion transcends the confines of conventional logic. Logic serves its purpose, undoubtedly – navigating us from point A to B, laying the groundwork for market entry. Yet, in a landscape teeming with competitors fixated on mere table stakes, the path to true success requires a departure from the status quo. Pouring more resources into media, SEO, and SEA, and crossing fingers for mere visibility, is a futile strategy. We’re irrational creatures, triggered by emotions Human decision-making, despite our belief in rationality, is inherently irrational. Descartes, among others, might have envisioned us as rational beings, but we’re rational creatures only when there’s an emotion grabbing for our attention. As David Ogilvy wittingly notes, advertising without emotional impact is like to a tall ship drifting in the dark… David Ogilvy avec pipe Imagination emerges as the true catalyst for business transformation. While understanding logic forms a foundational base, true innovation and emotional resonance stem from thinking beyond the ordinary. Creativity, a manifestation of imagination, becomes the beacon leading us to uncharted territories. Boosting business, often counterintuitive, is grounded in applied rationality. Perfection in products or services is a precondition, but the real differentiator lies beyond a mere highlight of specs. Fearlessly venturing outside comfort zones unlocks the magic inherent in authenticity. The essence of a brand lies in unraveling the stories behind products or services – the narrative that resonates emotionally. Master the art of business For those seeking inspiration mastering the art of business, unconventional strategies await exploration: 1. Snoitnevnoc (Challenging Conventions (written backward ;-)): Flip the script by challenging assumptions and reversing typical thought processes. Instead of pondering how to enhance your brand, consider what could potentially harm or devalue it. 2. CCT (Customer-Centric Thinking): Elevate your brand by creating value that transcends current market offerings. Understanding both existing and potential customer needs becomes the compass guiding this approach. 3. ERRC (Eliminate-Reduce-Raise-Create): A holistic strategy involving the elimination of unnecessary factors, the reduction of elements below industry standards, the elevation of specific aspects beyond norms, and the creation of entirely new factors through innovation. This method sets companies apart, attracting new customers in an otherwise crowded market. Some examples of companies wo did exactly that: Blendtec: Humor and Relatability: Blendtec, a blender manufacturer, gained widespread attention through their “Will It Blend?” video series. The humorous videos feature the blending of unusual items, from iPhones to golf balls. It’s one of my all-time favorites. The emotional appeal lies in the entertaining and unexpected nature of the content, creating a memorable and shareable brand experience. This unconventional approach helped Blendtec massively increase brand visibility and sales. https://www.youtube.com/watch?v=0H8VLjFmgYo Zappos: Customer Happiness and Company Culture: Zappos, an online shoe and clothing retailer, focuses on creating an emotional connection through exceptional customer service and a unique company culture. Their emphasis on customer happiness, embodied in initiatives like surprise upgrades and personalized interactions, goes beyond transactions. By fostering positive emotions, Zappos has built a strong brand reputation and customer loyalty. MailChimp: Creativity and Playfulness: MailChimp, an email marketing platform, stands out by infusing creativity and playfulness into its branding. From quirky marketing campaigns to their playful mascot, Freddie the chimpanzee, MailChimp appeals to the emotional side of users. The brand’s unconventional and approachable image has contributed to its popularity, especially among creative professionals and small businesses. I hope you found this an inspiring story and sparked inspiration that propelled you forward in your thinking and doing. When you’ve seen the light but still want more or an extra ‘rational’ to get started, contact me here or here: +31618987510. Do Good,The Hoff
AI versus Human intelligence: And the winner is…
Human Intelligence versus AI and the winner is… Image from Deviant.com Literally: That depends on the question. Asking the question determines the outcome of what AI is going to create or the kind of answer it will give and it’s where Human Intelligence is best. Asking the question, or more precise, defining the problem is a thing (only) humans can do. A good definition of the problem makes the difference between fighting the symptoms or curing the core. It’s like a great agency or creative brief, hence my intrest. Einstein said it Imagination is more important than knowledge. Knowledge gets you from A to B, imagination will get you anywhere,or Picasso: Anything you can imagine is real. Imagination, feeling, understanding, serendipity, original creativity, soulful, it’s where only humans excel and that’s great. It’s the continuation of ‘our’ evolution, creating a new space of being. From Homo Sapiens to Homo Sentient, from “wise” or “intelligent” to “perceive” or “feeling”. A great space to be. Also a space where we can – and have to – embrace AI and start seeing the beautiful power. The positive potential is overwhelming. But, like anything that’s new, we need to adapt, understand, learn, integrate, manage and yes it’s scary, and we need to understand and manage, but once we’re there, a new world (and universe) will emerge. Abstract Portret (1930) by Pablo Picasso It reminded me of this beautiful overview of shifts (I found on the interweb and adapted). That makes me feel very, very human and on the journey of humanity. From 3D to 5D: From Teacher to InspiratorFrom Study to GrowthFrom Guru to GuideFrom Fear to LoveFrom Boss to InspiratorFrom Doubt to TrustFrom Restriction to ExpansionFrom Unknowing to EmbracingFrom Separation to UnityFrom Mind to HeartFrom Ego to SoulFrom Conditioning to EvolvingFrom Scarcity to AbundanceFrom Dis-ease to HealthFrom Old to AgelessFrom Sapiens to SentientFrom God outside to God withinFrom Knowing to ConsciousnessFrom ReaCtive to Creative Notice they are the same word. Only the “C” has been moved.When you “C” things correctly, you become Creative, rather than Reactive. Image from deviant.com