Human Intelligence versus AI and the winner is… Image from Deviant.com Literally: That depends on the question. Asking the question determines the outcome of what AI is going to create or the kind of answer it will give and it’s where Human Intelligence is best. Asking the question, or more precise, defining the problem is […]
Synchronicity grows brands and people
SYNCHRONICITY GROWS BRANDS & PEOPLE Connecting Carl Jung and Joseph Jaworski I came across Joseph Jaworski’s book “Synchronicity: The Inner Path of Leadership,” where he explores the concept of synchronicity as it relates to leadership and personal development. As I belief in humanizing brands (for multiple reasons), I was interested to see if branding and […]
Unlocking Full Potential: The Ultimate Guide to Thrive in an Ever-Changing World
UNLOCKING FULL POTENTIAL: The ultimate guide to thrive in an ever-changing world It’s not the strongest of species that survives, it’s the ones that are most adaptable to change. – Darwin The only thing we know for sure about the future is that it won’t be anything like today. The best way to deal with […]
Crazy ones
Crazy ones What makes you laugh? What makes you adore? What touches you? What sticks? Most of the time it is something out of the ordinary or extraordinary or beyond order, something with an emotional trigger. It’s how we remember best. It’s the brain that wakes up from routine. The brain is a funny thing. […]
VAN KNEUS
VAN KNEUS We had a Soundboard session with Satori, a fruit and vegetableimporter from farmers around the equator. They wanted to dosomething against the waste of food and re-use residual flows. We created a the brand name Van Kneus (which means FromBruised), the brand strategy, brand design, packaging, products,website and the business plan. The objective […]
CYCLUPS
CYCLUPS PLANTASTIQ Their old name is Eco Wheat Collection and they produced straws andcutlery made from wheat (imported from India and saved from beingburned, causing great pollution), instead of plastic. Their mission:Create a plastic-free world! When we had our first Soundboard session and advised against the‘old name with some good arguments. After that we came […]
RENEXUS
RENEXUS Real Estate NFT Exchange Renexus is an interesting and still ongoing project. The objective of the company, based in India with offices in Singapore and Dubai, is to help ‘small-pocket-people’ to invest in real estate, one of the strongest assets in the world (next to gold), using NFTs (yes Crypto currency) and generate a […]
LITTLE LOVE
LITTLE LOVE Our relation with Lovechock (chocolate made from vegan raw cacao giving farmers a fair price) goes way back, right to where they just started. This time they came to us with a new brand that had to be introduced, called Little Love. It was targeted at supermarkets. in the process we found an […]
ARHT
ARHT It started with the request of creating a new website for ARHT replacing the old one, a company that does holographic projections around the world, and resulted in a complete make-over of the brand, logo, positioning and communication style. Our credo was “Resist the usual” When the competition was still explaining the technology, ARHT […]
Less Profit, More Happiness
Less Profit, More Happiness It sounds like a contradiction, but it’s not. The ideas is simple: Companies should define a profit ceiling. Anything they earn above, is used for positive investment like education, sustainability, pollution, improve farmer’s prices, equal opportunities, culture, the community, you get the idea. Now what happens? Employees who work for companies […]