CYCLUPS PLANTASTIQ Their old name is Eco Wheat Collection and they produced straws andcutlery made from wheat (imported from India and saved from beingburned, causing great pollution), instead of plastic. Their mission:Create a plastic-free world! When we had our first Soundboard session and advised against the‘old name with some good arguments. After that we came up with their new name Cyclups with plantastiq’ astagline. The driving idea is ‘Back to Nature’ (products and mindset),which inspired the design of website, products, packaging andcommunication our team created. The name PLQ is used as the nonplasticgranulate that can be used by third parties. We trained their sales team, creating a sales presentation and createdCyclups Academy, a series of lectures about mindset, non-plasticproducts and a plastic-free world. Also our team wrote their blogs andcreated their social media posts. Check out: cyclups.com
RENEXUS
RENEXUS Real Estate NFT Exchange Renexus is an interesting and still ongoing project. The objective of the company, based in India with offices in Singapore and Dubai, is to help ‘small-pocket-people’ to invest in real estate, one of the strongest assets in the world (next to gold), using NFTs (yes Crypto currency) and generate a better ROI than a savings account. In fact, we’re creating the first Real Estate NFT Exchange in the world. It’s a complicated and ‘scary’ thing, that’s why we made the driving idea as simple as possible and very pretty straight forward “Easy does it”. The idea behind it, obviously, is that we make profitable investments accessible for common people. It’s still work in progress, but as we speak we have a community of almost 20.000 people investing and making profit. We created the brand name and brand book and are currently working on the technical platform, the website, the introduction of a new token and the marketing around it. So, still work in progress (we can share brand book when we meet)
LITTLE LOVE
LITTLE LOVE Our relation with Lovechock (chocolate made from vegan raw cacao giving farmers a fair price) goes way back, right to where they just started. This time they came to us with a new brand that had to be introduced, called Little Love. It was targeted at supermarkets. in the process we found an old Mayan wisdom (see at the right) and we came up with the idea of “the first mindful chocolate in the world”. From there we created their (social) stories. Parallel we re-positioned LoveChoc (the original brand, bio stores). We had to because ever since they started things have changed and many (private label) brands jumped in that cart wagon. It’s LoveChock that started the movement of a chocolate that makes a sustainable contribution to the well-being of people and the planet, rewarding the farmers in a fair way. She’s ‘the mother’ of Little Love, so Little Love could ‘behave’ as the daughter, starting the new generation. Check out little.love and lovechock.com
ARHT
ARHT It started with the request of creating a new website for ARHT replacing the old one, a company that does holographic projections around the world, and resulted in a complete make-over of the brand, logo, positioning and communication style. Our credo was “Resist the usual” When the competition was still explaining the technology, ARHT went beyond the technology, showing the advantages. Also we ‘redefined’ the competion. Not just companies offering Holographic Technology, but also airlines and travel companies and by doing so, we highlighted the service and the ‘make it easy’ aspect of ARHT, using ‘Space Time Travel Company’ as the driving idea and introducing Holo Sapiens. The result is a free and dynamic design (space, airtliners) and challenging communication focussed on the advantages of using holographic projections. Besides creating impact as a presenter using this technology, it saves time and the planet. Biggest advantage? Be home for dinner. Be there as a hologram Check out ARHT.tech
Less Profit, More Happiness
Less Profit, More Happiness It sounds like a contradiction, but it’s not. The ideas is simple: Companies should define a profit ceiling. Anything they earn above, is used for positive investment like education, sustainability, pollution, improve farmer’s prices, equal opportunities, culture, the community, you get the idea. Now what happens? Employees who work for companies like that are proud (purpose) and more productive, more creative and willing to share ideas. Because they’re happy and proud, they will talk about it with at parties, social media, friends and family, (company branding) and attract new, like minded employees. For Social Media, these companies have more to tell than just about their products or servies. They can show their ‘human’ side, which is more suitable for the channel and more interesting, which creates positive awareness. Consumers are more inclined to buy products from companies that do good for the world and if the quality is good, will probably talk about it plus there’s already an increased visibility, so sales go up. Bottomline: happy people (employees, suppliers, consumers, stakeholders), sales go up, production cost go down, profit goes up…. so more money that’s going to be positively invested. In other words, we should invest in happiness. It’s (almost) a perpetuum mobile.
9 Quantum Creativity Strategies
9 Quantum Creativity Strategies If the brain is a muscle, and it is possible to train it or even to stretch it. Here are some interesting ways to train the brain: Strategy 1. Fail tremendously No creative succeeds without first failing – as fails are part of the process of testing one’s assumptions. Each failure you encounter will actually supercharge your creativity by generating new information and remodeling the problem that needs to be solved. Strategy 2. Define The Problem Many people jump jump straight to solutions which result often in finding the wrong solution or a superficial one for the wrong problem. I call it the hierarchy pf problem. In most cases there’s a problem creating the problem, creating the problem. The art of defining the problem is going to the root, removing the ‘trouble’ (=from from the French word troubler, meaning ‘cloudy’), that’s a creative process on its own and the solution will present itself in creativity. Strategy 3. Challenge Your Creativity Assumptions It’s natural and necessary to make assumptions about the reality of our everyday world. But the result might be that we see what we expect to see. Challenging your assumptions is a catalyst for creativity. It allows to look beyond what is obvious or accepted. Truly creative people in all fields automatically tend to challenge both their own assumptions, and the commonly accepted ones. Strategy 4. Alternative Perspective We’re stuck in patterns and habits. A great way to kick start creativity is to look at a problem from the vantage point of another profession/person/entity. How would a mechanical engineer look at it, an architect, a product designer, a chef cook, your mother? This approach can lead to some remarkable creative insights and breakthroughs. Strategy 5. Accept Ambiguity In general people don’t like things that seem to be vague, or could have more than one meaning or application. As a result they tend to be rigid and highly predictable thinkers. Not creative. People who can think ambiguously are fluid and flexible thinkers. The ability to think ambiguously can yield amazing creative insights. This is ability is experienced (and built) when you indulge in wordplay or humor. Strategy 6. Read, listen, watch more An excellent way to build your creative muscles is to read, listen, watch and explore outside your normal area of interest. This can be especially useful when you are struggling to solve a creative problem. Read comics, Science Fiction or just magazines, listen to scientific, philosophical, stand-up comedy podcasts, stroll the Internet, walk through a mall, and keep the ‘problem’ in mind and find these creative solutions. Strategy 7. Walk a mile in their shoes We have the tendency to project things on ourselves and our own experiences. By changing your point of view in a literate way and putting yourself in the shoes of the other, creates a complete new perspective of things. I often use my mother and try to look at the problem or solution from her perspective, but in general, just don’t think as yourself. Strategy 8. Take a nap Creative thinking best occurs when your brain is in certain states called alpha and theta, they are the source of inspiration and creativity. That’s why many people (Newton, Einstein, Picasso) have creative ah-ha experiences during a nap, a stroll, or some other mentally-relaxing activity. Strategy 9. Meditate Silence your thoughts. It’s between the silences where crazy ideas are born. There are many ways to meditate and it easy. Just focus on breathing in and letting out slowly for example, or feel your heartbeat, listening to birds and sound of the wind, remove the ‘voice’. Or go running or biking and get into a flow.