CYCLUPS PLANTASTIQ Their old name is Eco Wheat Collection and they produced straws andcutlery made from wheat (imported from India and saved from beingburned, causing great pollution), instead of plastic. Their mission:Create a plastic-free world! When we had our first Soundboard session and advised against the‘old name with some good arguments. After that we came […]
RENEXUS
RENEXUS Real Estate NFT Exchange Renexus is an interesting and still ongoing project. The objective of the company, based in India with offices in Singapore and Dubai, is to help ‘small-pocket-people’ to invest in real estate, one of the strongest assets in the world (next to gold), using NFTs (yes Crypto currency) and generate a […]
LITTLE LOVE
LITTLE LOVE Our relation with Lovechock (chocolate made from vegan raw cacao giving farmers a fair price) goes way back, right to where they just started. This time they came to us with a new brand that had to be introduced, called Little Love. It was targeted at supermarkets. in the process we found an […]
ARHT
ARHT It started with the request of creating a new website for ARHT replacing the old one, a company that does holographic projections around the world, and resulted in a complete make-over of the brand, logo, positioning and communication style. Our credo was “Resist the usual” When the competition was still explaining the technology, ARHT […]
Less Profit, More Happiness
Less Profit, More Happiness It sounds like a contradiction, but it’s not. The ideas is simple: Companies should define a profit ceiling. Anything they earn above, is used for positive investment like education, sustainability, pollution, improve farmer’s prices, equal opportunities, culture, the community, you get the idea. Now what happens? Employees who work for companies […]
9 Quantum Creativity Strategies
9 Quantum Creativity Strategies If the brain is a muscle, and it is possible to train it or even to stretch it. Here are some interesting ways to train the brain: Strategy 1. Fail tremendously No creative succeeds without first failing – as fails are part of the process of testing one’s assumptions. Each failure […]